Link Building

Links are the biggest and most important ranking signal that Google and other search engines use to determine your relevance and influence on the web.

Why Link Building?

The term “link building” is quite outdated and nearly a taboo in modern digital marketing context, and so marketers have come up with “softer” expressions, such as earning links, link bait, natural link acquisition, and attracting links to describe the same thing.

However, allow us say it in no uncertain terms: Building quality links is the most effective way there is to increase your site’s visibility and move it up the SERPs. Simply put, it forms the backbone of any SEO strategy.

Some pseudo-“expert” SEO companies take unfair advantage of this fact and build backlinks for their clients’ sites in ways that simply wouldn’t make sense if it weren’t for the search bots. Unsurprisingly, there is nothing to show for it at the end of the link building “campaign.”

HOW WE DO IT

1. Links From Content Assets

For others to link to you, you need to have something worth linking to. We create top-of-the-line content for you that is laser-focused on the needs of your audience. These content assets include:

Insightful and informative blog posts that encourage audience engagement and micro-conversions

Research based,data-driven guides and resources

Visually appealing, animated infographics

Insightful, branded and visually effective slide decks

Industry relevant widgets and tools

Niche-based, customized content assets

2. Editorial Links From Guest Posts

 

 

Regardless of Google’s threats to people doing it only for “SEO’s sake,” links from guest posts remain one of the most effective ways of increasing your domain authority in organic search.

 

The biggest advantage of our manual link building service is that our guest blogging strategies are relationship-based instead of link-based, which means we build long-lasting and mutually beneficial relationships between our clients and the top sites in their industries. The former gets brand visibility and the latter gets in-depth, focused content. Our process goes something like this:

• Prospect for relevant guest post opportunities.

• Identify the sites that align with your marketing focus, targeted audience and brand values.

• Identify the sites that align with your marketing focus, targeted audience and brand values.

• Develop outside-the-box content ideas that will resonate with the target site’s audience.

• Outreach to them with a unique pitch, clearly outlining your intent and the benefits for everyone involved.

• Create well researched, interesting, aesthetic content for the approved post idea.

3. Links From Competitive Analysis

If you know who your competition is, we’ll help you match and eventually beat their link profile. We have a comprehensive, step-by-step process to acquire links from websites that link to your competitors and go one-up on them by rinsing and repeating with multiple competitors across verticals:

Identify your top 10 competitors. (When we’re done, we take up 10 more.)

Set up alerts when they get backlinks or brand mentions.

Create a master list of all their backlinks.

Divide into branded and non-branded links, recent and old links, going to their homepage, products, or other resources.

Start with sites that link to more than one competitor and move down the list authority-wise.

Narrow down your competitors’most popular content and sites linking to it. Also find their guest posts.

Grab all their broken
links.

Find competitors’ recurring backlink sources to get insights on their content promotion strategies and identify influencers they partner with.

4. Links From Natural Mentions

Every brand has a story to tell. In fact, every brand has a lot of stories to tell. Be it product launches, customer success or community engagement, your message needs to be communicated to the masses.

 

Here’s where we come in and help you spread these messages. Our media relations team will pitch variants of your stories to leading digital media platforms and convince them to run these. These published stories will aim to create and sustain a positive perception of your brand and include natural mentions of your brand and resources on your site via relevant and contextual links. This is what the industry terms “high authority brand mention” links.

To live up to this promise, here are our

• Develop a brand-specific link building strategy

• Identify natural link building and link earning opportunities

• Build links from high profile, relevant platforms that your target audiences love

• Publish editorial guest posts on multi-author blogs and mainstream platforms

• Create and promote infographics and visual content that earn media coverage

• Use content marketing strategies that are profitable in their own right, but also help search results

• Use press releases to promote media coverage of events and resources

• Invest in linkable assets valuable enough to transform traffic into links

• Earn secondary links through audience sharing activity

• Use natural and branded anchor text with a focus on usefulness and click-rates

• Build thousands of spammy links through automation

• Build unnatural links that offer zero value if search engines ignore them

• Participate in link schemes that violate Google’s webmaster guidelines

• Publish guest posts on “made for SEO” blogs or content mills, or publish unlabeled advertorials

• Create embeddable infographics or widgets containing non-editorial backlinks

• Create websites strictly to point links to and from

• Use links in press releases strictly hoping for those links to influence search results

• Make financial exchanges explicitly for links

• Build links from penalized websites

• Use keyword-targeted anchor text likely to attract penalties

THE SPECIFICS

Sometimes, neither the purpose nor the results of link building campaigns are clear to the brand or company for which they’re being built in the first place. In many cases, even the link building agency itself is not sure about the campaign objectives. Here are some questions our clients frequently ask us:

Result

 

What results will I see and when can I expect them?

Link Building Tactics

 

What link building tactics do you use?

High Quality Links

What exactly do you mean by “high quality” links?

Outsource
Link Building

Do you outsource link building or do you do it yourself?

Quantity Of Links

Do I need to get a certain quantity of links every month?

Profile Audit

Will you do a link profile audit for me?

Google Penalizes

What happens if Google penalizes me? Have they already done so?

Rank For My Keywords

How many links do I need to rank for my keywords?

Niche My Business

My business is in a niche where it’s impossible to get links. How can you help?