
Understanding the Competition in Mobile Apps
Earning a spot on the user’s phone is no cakewalk. The app ecosystem is thriving and no matter which industry you belong to, chances are that you already have a good number of businesses competing with you for downloads. There were a whopping 197 billion app downloads made in 2017 and that number is slated to go up to even more staggering 352.9 billion by 2021.
Earning a spot on the user’s phone is no cakewalk. The app ecosystem is thriving and no matter which industry you belong to, chances are that you already have a good number of businesses competing with you for downloads. There were a whopping 197 billion app downloads made in 2017 and that number is slated to go up to even more staggering 352.9 billion by 2021.
There are a total of 2.2 million apps in the Apple app store and 3 million in the Google Playstore. That is far too many apps to compete with for sure. However, there’s still always room for a good app, because users download an average of 30 apps in a month, and use about 9 apps every day.
It is no longer surprising that people today spend a large part of their day looking at their smartphones. According to data from Flurry Analytics , 86% of the total time people spend on their phones is spent on apps. Clearly, apps have captivated the imagination of people and they take their apps seriously. On an average, a user spends 2 hours and 15 minutes using apps every day .
So as you can see, the number of apps vying for user’s attention is immense and you are up against a pretty stiff competition. But the good news is that since users are spending so much time on apps, they are clearly always on the lookout of good and useful apps. So if you can solve a problem with your app, you are surely going to see success.
There are a total of 2.2 million apps in the Apple app store and 3 million in the Google Playstore. That is far too many apps to compete with for sure. However, there’s still always room for a good app, because users download an average of 30 apps in a month, and use about 9 apps every day.
It is no longer surprising that people today spend a large part of their day looking at their smartphones. According to data from Flurry Analytics , 86% of the total time people spend on their phones is spent on apps. Clearly, apps have captivated the imagination of people and they take their apps seriously. On an average, a user spends 2 hours and 15 minutes using apps every day .