you can recover from
Google is cracking down on spammers in an effort to improve user experience, and employs manual penalties and algorithmic updates in order to target and demote these manipulative sites. Unfortunately, updates can hurt legitimate businesses who were ill-informed, worked with the wrong “SEO” firms, or who felt that these tactics were the only way to stay competitive.
We have worked with many clients who found themselves in bad shape before turning to us for help. We’re here to tell you that yes, you can recover from penalties and updates, and it is possible to compete without putting yourself at risk in the future.